Flavel is owned by the Arcelik group.

Arçelik was founded in 1955 and entered the Turkish white goods sector by producing its first washing machine in 1959 and its first refrigerator in 1960. In 1968, Arçelik moved to its Çayirova facilities near Istanbul. In the 1970s and 1980s, the company expanded its product range and opened its Eskisehir refrigerator plant in 1975, Izmir vacuum cleaner plant in 1979 and Ankara dishwasher plant in 1993.

1999 was a year of growth and reorganization. Arçelik founded Ardem to manufacture cooking appliances and brought under its roof Türk Elektrik Endüstrisi A.S. and Atilim ve Gelisim Pazarlama A.S. as a single legal entity. In 2001, Arçelik took over the marketing and sales activities of Beko products that used to be marketed and sold by Beko Ticaret. The new organization model enabled the company to manage production and sales/marketing activities centrally and to increase productivity

According to company data, Arcelik/Beko holds a 7 per cent share of the European free-standing appliances market and 5 per cent of the OBM market. Beko products account for approximately ? of Arçelik international sales and are among the top brands in many markets – including the UK (14 per cent share in refrigerators and 7 per cent share in washing machines)

In the last four years Arçelik has doubled its turnover, and in 2004 has registered a growth of 29% over the previous year. By the end of 2004, a total production figure of 7.4 million units has been achieved in four major production groups. Compared to last year a growth of 30% has been realized.

The 2004 turnover for the company stands at 2.7 billion euros. The sales revenue achieved through foreign sales now accounts for 44% of the total turnover. The foreign sales volume has mushroomed from 472 million euros to 1.2 billion euros in the last four years.

In Turkey, 15 million households are believed to use Arçelik products. These indicators regarding the performance are supported by the many international quality and technology awards, and other prizes Arçelik have received. In the last four years, it has continuously been selected the most admired Turkish company in all sectors.